Sites and Software You Need For Social Media Marketing

In the five years I've worked in social media marketing, I've tried dozens and dozens of programs to keep my social and my business running smoothly! And I often get questions about what software I use, so while this is a list of what I use and recommend, I must give this caveat: These are the things that work best for ME and how my brain works. I'll try to explain the why behind each recommendation.

And, of course, obligatory note: YES, some of these are affiliate links and I may earn a small commission if you buy anything from my links. But each and every site below features something I use on a weekly or daily basis in my business!


Let's start with what I use for the creative elements of social!

CANVA - The one and only program I use to make graphics of any kind. Is there even anything else? I mean, Photoshop sure, but I'm not a graphic designer and I never plan to be one so I'm going to stick with Canva 100%. There is a free version for the newly initiated, but the PRO version is absolutely worth it because you can upload all your branding into it and it will make your life so much easier, trust me.

CREATIVE MARKET - Guess what... most of those awesome social media graphics that I come up with? Lots of them are from template packages I buy off Creative Market. I get everything from icons to social graphic templates to fonts and so much more here. Gets you away from the free templates in Canva and allows you to get whole packs of graphics that fit your aesthetic!

NAPPY.CO - There's simply no excuse to lack diversity in your media these days! This is one of my fave free stock photo sites that features Black and brown people. Others to look at are CreateHer Stock, Disabled and Here, and WOC in Tech Chat.

Project management

How do you get all those social projects managed? Well, these are the top project managers, and I've used each of them at different times! This is one section where I am linking to things that aren't my personal favorites, but that's because it's alllll about how your brain works and what you're most comfortable with when it comes to project management tools. There's no "better" just "better for YOU." Not sure what'll work for you? They all have free versions, so try before you buy!

TRELLO - My first project manager and still very near and dear to my heart! Trello is perfect for people who are not about that spreadsheet life. It allows you to really see and arrange things easily, great for more creative right brained folks.

ASANA - Not my personal fave but I've used it with my more corporate clients. Great for big teams where there are a lot of people and moving parts behind every project! But I gotta be honest, my heart belongs to...

CLICKUP - I'll go ahead and say, it's not for beginners. It takes a while to get the hang of how to set things up and find a flow that works for you and your business. But OMG it's super flexible and you can make it work for whatever way your brain works, but still allowing other people you share it with to view things in the way that makes sense for them! If you like board views like in Trello but your assistant is more of a list or table view person, you will both be happy in ClickUp. It can do anything. It's my hero.

AIRTABLE - Again, not a personal favorite of mine but enough of my fellow business owners rave about it that I can't leave it off. This is like spreadsheet heaven. It's Excel on 5 triple espressos. It's a love or hate thing.


Ok, you've got your posts ready to go because you organized everything with your project manager and now it's time to schedule your posts. Again, there is no one golden perfect social scheduler! It's all about what platforms you're focusing on and the features that are most important to you.

SKED SOCIAL - This one is not nearly as well known but it is PHENOMENAL for Instagram. Great visual planner, allows for carousel scheduling, as well as a great customizable link in bio. Also really wonderful if you need to collaborate on social posts. This Australian based biz also has great customer service, which is always a plus.

SENDIBLE - Also a little known scheduler, but one of my favorites. Great for if you post articles from an RSS feed, or need to post across different platforms with ease. Also allows you to respond to comments without getting sucked into the social platform.

ONLYPULT- Looking for user friendly and affordable? Onlypult is fab for anyone focusing on Instagram especially. Great link in bio builder and social listening features too. Doesn't try to do EVERYTHING, so it does what it does really well!


These are all the other programs I use to run my business!

BETTER PROPOSALS - This one is like my big sales secret, but I guess not such a secret anymore! If you have a high ticket service, this proposal program will blow your potential client's mind. Makes you look SO GOOD.

CONVERTKIT - This email marketing service provider is ideal for creatives like me who get a headache looking at the complicated setups in many other email services! It's very user friendly, and also provides simple landing pages and forms.

DUBSADO - My preferred CRM (customer relationship manager)! It's pretty robust and I underutilize it, but it makes invoicing, keeping track of leads, and sending forms to my clients a breeze.

ACUITY SCHEDULER - Tired of trying to sync up your schedule every time someone wants to make an appointment of any kind with you? Set up types of apppointments, link your calendar, and send them your Acuity link from here on out.

Aaaaand, there you have it! These things take my money on the monthly but they help me make all the money, so I'm not mad about it.

Let me know which of these you love or what you'll be trying next!

sites and software for social media marketing
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