What the gurus Touting "content done in an hour" failed to mention?
Content creation is layered. And it takes time.
There's time in creating the plan, coming up with the strategy and topics and making a content calendar that makes sense to endear yourself to your audience AND promote your services. And then there's time in actually implementing the plan! You know, creating the graphics, choosing photos, writing copy, all the things that make up those amazing posts that will draw people to you like bees to content honey.
Hey there, busy b*tch -
I see your endless hustle.
And I raise you a better way to way to tackle your content creation.
I see you take on the latest trends and occasionally putting yourself out there with the hot takes on your industry.
I've worked with dozens of entrepreneurs just like you who know what needs to get done with their marketing - the problem isn’t *what* it’s *how* when there’s a seemingly endless list of other housekeeping for your biz that just takes priority.
It’s an endless feedback loop of trying to get your social, email, and maybe even a blog together, creating a killer content calendar you follow for a month or so (ok let’s be real, 2 weeks max), ending in tears as you throw in the towel (again) with the assumption that if you can’t stick to your strategic schedule you may as well not post all together.
If you want marketing that drives your leads…
You need to create consistent, quality content. But you already know that.
You probably already know a lot about strategy.
You’ve bought the courses, done the 5-day challenges, maybe even hired a pro or two.
You know there’s a sweet spot between educating, engaging, and entertaining your audience that grows most IG accounts like Bey's bank account.
You just can’t seem to “do enough” to get there.
A content creation accountability membership for you to get sh*t done.
I’m bringing everything I've learned from my thousands of hours creating bingeable brand content and bringing it to the club to keep you consistent, effective, and irresistible on social and beyond.
Inside the Club you’ll get:
BREAK IT DOWN DAYS: once a month we take two hours to show up with our goals and break down the projects necessary to reach that goal. I'll be there to help guide you, but you'll get input from all the brilliant brains in the group!
CONTENT CO-WORKING: we take two hours every month to actually create your content, all together in our zoom co-working space. Whatever you planned, it's time to implement.
COMMUNITY: a hoppin’ Slack community of Busy B*tches like you to bounce ideas off of, share insights and wins, and generally cavort with.
POST REVIEW: every month you can submit a post to the community for review - your fellow Busy B*tches (myself included!) will leave our feedback and pump you up!
You'll set goals and get so much accomplished, that everyone will wonder "how do they do it all?"
Busy B*tch gives you the community and accountability you need, to carve out the time that content Creation truly takes.
Here’s why those well intentioned attempts at a posting schedule always fall apart:
You aren’t clear on WHY you're doing it.
(besides knowing it's "what you're supposed to to")
Sure you have a basic “why:” you want to grow your business! But there’s gotta be more, and you know that. You just haven’t taken the time to set some intentions because time's a-wasting and you better get to posting or the algorithm will forget you! Which isn’t true in the slightest and leads us to...
You tell yourself the algorithm hates you.
(which you know isn’t true but it sure feels true)
Is this like an email chain from the early 2000s where someone said it as a joke and then it turned into something we all believed? The algorithm is just a bit of code - it is not discriminating* against you because you don’t post regularly. Instead, you could see the algorithm as your friend and use what you know about it to your advantage.
*It most certainly is discriminating against accounts run by POC and Black creators, but that’s another clusterfuck I don’t have the means to address*
Knowing how it works and implementing the work are two different things.
(we’ve all bought a few too many courses, amiright?)
To be clear, I’m not throwing stones in glass houses - I’ve got a stack of course receipts in my inbox from abandoned inspiration. And just like me, you’ve dabbled in the intellectual strategy of it all. The problem is taking that strategy from concept to fruition, and making it happen on your own means myopic attempts at mimicry without synthesizing what works best for you and your biz.
You underestimate what your content really means.
(because it’s so much more than a couple of sentences...)
There’s the time creating an arc for the week/month/quarter. The writing of the captions. Finding the perfect photo on Unsplash, creating the swipeable carousel in Canva, storyboarding out the accompanying reel. Then hashtag research (how many is IG recommending right now?), deciding what day to post (go check those stats), a time to post, and finally getting it scheduled. There’s a reason social media management is a full time job! Add in trying to coordinate videos, blogs, and emails? You get tired before you even begin.
What makes you a Busy B*tch?
You're a Busy Bitch if:
You enjoy being in a group of strong, badass women and gender diverse people.
You've taken courses or paid for strategy in the past, but stop short on implementation.
You have a lot of ideas for your content, but need to carve out the time and mental space to implement them.
Your business to-do list always feels a mile long.
You thrive in an environment of collaboration and accountability.
You're not a Busy Bitch if:
You're looking for a full education on social media marketing before you can start creating content.
You always have a reason why other people's suggestions won't work for you.
You don't like to show up to programs you've committed to.
You want someone else creating your content for you.
You don't respect people from various backgrounds, neurodivergency, believe in BLM or gay marriage, or are otherwise racist, classist, homophobic, transphobic, or run of the mill bigoted.
GET TO KNOW ME
Hey, Sabrina Torres here!
Providing great service and standing out from the crowd have always been my goals. I believe in the power of data-driven organic growth, engaging content, bold colors, pink lipstick and coffee (lots and lots of coffee). My company, Be Truly Social, serves business owners around the globe, ranging from solo startups to multi-million dollar organizations. My clients have included World Vision International, Stonewall Inn, and over 50 personal brands over the last 5 years. As both a social media strategist and a hight ticket salesperson, I bring a unique perspective to social and always work towards the end goals in mind. In the past couple of years, I've been featured in several summits, including The Elite Facebook Ads Summit, and as a contributor to the book “Digital Media Marketers Sound Off.”
On the personal side, I'm a long-time resident of Nashville, Tennessee, where I live with my partner Jen, and our four kiddos on the autism spectrum.
Business Laid Bare
Working with Sabrina has been absolutely magical. Her strategies and recommendations are all anchored in helping her clients actually Be Truly Social, which makes me feel awesome using social media for my business because it's all authentically me.
Erika Tebbens Consulting
Sabrina was so incredibly amazing to work with. I sought her out to teach me some new skills that would help my broaden my reach so that I could get more leads for my business, and was worth every penny. Not only was she an excellent teacher, but I liked that she kept me accountable to do the work.
Your Financial Pharmacist
She is wonderful to work with and I appreciated how authentic and sincere she was in her approach to help grow our business. If you are looking to up your social media game, Sabrina is someone you should be working with.
Q: What kind of commitment is Busy B*tch?
A: Busy B*tch is a monthly membership with zero long term commitment! We simply ask for any cancellation requests to be submitted in writing 3 days prior to your auto-pay draft.
Q: Are calls recorded?
A: Our Break It Down days will be recorded and the link available in Slack within 48 hours. Co-working sessions won't be recorded, as they will mostly involve us looking intently at our screens while we work, and very likely will include images of me snacking on some chips.
Q: What kind of privacy can I expect within the group?
What happens in Busy B*tch STAYS in Busy B*tch. By signing up, you are agreeing to keep all conversations within the Slack channel private.
Q: What about outcomes? Are there any guarantees here?
A: I can't make any promises here. Individual outcomes are determined by many factors, including your participation and output levels. However, if you commit to doing the work, I'm positive you'll see the impact that consistent content can bring to your business!
Q: When are the calls?
The Break It Down Days are on the second Wednesday of the month at 10am CST and the Content Co-Working Days are on the third Wednesday of the month at 10am CST.